Tournament

164 teams gathered

2,300 children playing for healthy lifestyles

30,000 persons gathered (family, friends)

 

Press

44 journalists covering the cup

1 MDP free publications

 

Partners

Club America: Provided its facilities to be the base of the Nations Cup in Mexico; likewise, its players were present to give autographs and we will have the technical support from their trainers.

The management of Club America will accompany the Mexican team at the Azteca stadium before 120 thousand fans.

 

Novotel: Thanks to this hotel chain, 3 teams from Guadalajara and Monterrey, the most important cities in the country, were able to participate in the National Tournament of the Danone Nations Cup.

Comercial Mexicana: The Danone Nations Cup had a promotional campaign which lasted 1 month at the most important self-service stores of the chain “Comercial Mexicana.”

Promotion Dynamics: “With the purchase of 6 DANONE products, participate in the “chutagol” and win great prizes” (footballs, lunchboxes, bracelets and key chains signed by Zinedine Zidane, as well as postcards of the Club America godfathers.)