Tournament

164 teams gathered

2,300 children playing for healthy lifestyles

30,000 persons gathered (family, friends)

Press

44 journalists covering the cup

1 MDP free publications

Partners

Club America: Provided its facilities to be the base of the Nations Cup in Mexico; likewise, its players were present to give autographs and we will have the technical support from their trainers.

The management of Club America will accompany the Mexican team at the Azteca stadium before 120 thousand fans.

Novotel: Thanks to this hotel chain, 3 teams from Guadalajara and Monterrey, the most important cities in the country, were able to participate in the National Tournament of the Danone Nations Cup.

Comercial Mexicana: The Danone Nations Cup had a promotional campaign which lasted 1 month at the most important self-service stores of the chain “Comercial Mexicana.”

Promotion Dynamics: “With the purchase of 6 DANONE products, participate in the “chutagol” and win great prizes” (footballs, lunchboxes, bracelets and key chains signed by Zinedine Zidane, as well as postcards of the Club America godfathers.)

The Nations Cup in Mexico started with a very crowded press conference, since the godfathers (Michel Bauer, President of Club America, Jaime Ordiales, Sports Director of Club America, Jesus Ramirez, Technical Coach of Club America and Champion with the SUB-17 Selection in 2005 and, Alfredo Tena, Technical Coach of the Basic Forces of Club America) were present, as well as the most important sports media in the country. 

The great final of the local tournament was played at the training fields of Club America located in the heart of Coapa, southbound Mexico City. After a cardiac match, the host team won the Cup with penalties against the Pumas team.